Chris X. Moloney

Hi, I'm Chris Moloney. Welcome to my profile!

Chris X. Moloney's Bio:

Chris X. Moloney's Experience:

• Senior Vice President and Chief Marketing Officer (CMO), Head of Products (CPO) at Experian

  January 2010 - October 2010

  o As CMO and as a corporate officer reporting to the President, oversaw a $250+ million marketing and advertising budget for Experian Consumer U.S., one of the top three direct-to-consumer advertisers in the U.S. o Oversaw the launch of a new consumer brand and product line that produced 30% of company revenue in its first year and dramatically enhanced the firm's strategic position in the marketplace. o Spearheaded the acquisition of a major competitor, which drove a 25% increase in market share and led to record profitability in 2010. o Developed a $100 million TV, digital and social media campaign that was awarded the 2011 Grand Midas Award for best financial services marketing campaign. o Responsible for all budgets, team management, and staffing of the following functions: product marketing, branding, creative, marketing research, public relations, social media, digital marketing, customer loyalty, retention & referral marketing, marketing strategy, campaign management and ROI measurement, customer analytics, and revenue forecasting.

• Chief Marketing Officer and Executive Director of Customer Intelligence at Scottrade, Inc.

  February 2006 - February 2010

  o As CMO and as a corporate officer reporting to the President and founder, oversaw a $160+ million marketing, Customer Relationship Management (CRM) and research budget, and managed the largest P&L for the $1 billion revenue firm; Served as a member of the company's executive committee and strategic planning leadership team. o Managed the largest online advertising budget by media weight in the U.S. (2008-2010 according to Nielsen and TNS Media). o Oversaw marketing for 2,000 licensed brokers across 500 retail branches and led the independent advisor channel's marketing, training, CRM and cross-marketing of new products. o Initiated and negotiated the company's long-term acquisition of naming rights to Scottrade Center, St. Louis' professional sports and entertainment arena, home to the St. Louis Blues NHL team. o Drove two million new customer accounts during a four-year period of record growth for the firm. o Implemented a comprehensive re-branding initiative and advertising campaign that resulted in Scottrade being named one of the "Top Brands in the U.S." in 2007, 2008, 2009 and 2010 by Ad Age Magazine. o Led the development of impactful new TV ad campaigns and a series of digital campaigns that have received awards for positive return on investment (ROI). o Oversaw all marketing department activities, including staffing, budgeting, strategy, planning, execution and measurement of results for: branding, creative, CRM, marketing research, public relations, social media, branch marketing and sales, direct marketing, sales support, digital marketing, websites, customer loyalty, retention & referral marketing, media & advertising, marketing strategy, campaign management and ROI measurement, customer analytics, and revenue forecasting. o During my tenure, the firm earned four "Highest Customer Loyalty" Awards for branding and marketing from BrandKeys, four J.D. Power & Associates awards for "Highest Customer Satisfaction."

• Adjunct Graduate Professor, Marketing (Part-time) at Olin Business School

  2007 - 2009

  Adjunct Professor, MBA Program, Marketing. MBA Courses Taught: Marketing, Services Marketing

• Vice President, Marketing (Corporate Headquarters) at Charter Communications

  2005 - 2006

  o Oversaw marketing strategy and direct marketing campaign management, CRM, loyalty marketing, research, online marketing, and competitive intelligence during record growth in 2005-06; Led corporate marketing management for the third largest integrated cable & web media company in the U.S. o Responsible for $25 million in corporate marketing expenditures and measurement of $175 million in regional advertising and marketing.

• Graduate Professor (Adjunct, Part-time) at Lindenwood University

  2003 - 2006

  Taught graduate MBA courses in evening and weekend program. Courses Included: * International Marketing * Marketing Strategy * Fundamentals of Marketing

• Vice President, General Manager - Loyalty Marketing Division, Executive Committee Member at Parago

  March 2004 - October 2005

  o Served as the general manager of the loyalty and retention marketing division, senior executive management team member and a corporate officer of parent company. o Managed sales, strategy, operations, strategic planning, financial management, support services, partner management, information technology, creative, customer analytics, marketing, and loyalty marketing division vision.

• Director of Marketing Strategy Dept., Director of U.S. Market Strategy and Leader of Financial Svcs at Maritz Loyalty Marketing

  1999 - 2004

  o Served as the senior consumer marketing strategist/leader for the world's largest integrated marketing, research and travel company, with $2 billion in revenue and 6,500 employees o Responsible for both industry and client strategy for the Loyalty Marketing division during a period of over 800% revenue and net profit growth over five years o Managed a team of senior partners, analysts and strategists who lead all advanced customer loyalty strategy projects o Nationally recognized speaker and practitioner in customer value analysis, customer loyalty research, retention strategies, customer-centric marketing, one-to-one and triggered marketing, segmentation, CRM and loyalty marketing strategy o Managed cross-industry research teams to develop industry trend analyses, market evaluation, competitive review, positioning and strategic marketing o Lead four major industry-setting innovations, which include: The Attitudinal-Behavioral Loyalty Model, Dialogue Marketing (an advancement in one-to-one communications), The Customer Advocacy Matrix and The Loyalty Assessment Platform

• Director of Consumer Programs and Loyalty Marketing at Meridian Enterprises

  1997 - 1999

  o Responsible for management of the consumer marketing/loyalty major account team, including program operations managers, call center managers, graphic artists, database/DM managers, fulfillment, technology, internet and e-marketing developers, and program strategists o Led the overall strategic planning, design, launch and management of 12 major B-to-B and B-to-C customer programs focused on activation, retention, growth, win-back and cross-selling o Two-time winner of the corporate "Peak Performer" award for leadership and overall success

• Account Director, Database Marketing, Direct Mail, Database Analytics at Business Impressions

  1996 - 1997

• Director of Advertising Production Services, Team Leader, Designer at Gannett

  1995 - 1996

  Led advertising services and production group for the Gannett office in Springfield, Missouri. The Springfield Daily News Leader and USA Today were published here. Led the redesign of The Springfield Daily News Leader and re-launched computer-based advertising design and publication layout.

• Creative Director at The Ad Agency (subsidiary of Thrify Nickel)

  1993 - 1994

  Chief Creative Director. Led design and layout for over 100 clients of the agency. Converted entire agency from paper layout to computer design and layout.

• Senior Vice President, Chief Marketing Officer at Wells Fargo Advisors

  October 2010

  o As the SVP and Head of Marketing for the third largest brokerage in the U.S., oversees a staff of over 70 marketing professionals as well as agencies and media partnerships focused on client growth and retention. Serves on the firm's management committee and senior leadership board. o Manages the Wells Fargo Advisors brand and assists more than 15,000 financial advisors in growing their client base, assets, and overall market presence. o Created and launched the firm's social media strategy and team, and achieved #1 position in brand social media followers in the investing category. o Oversaw development of a company-wide strategy and program for financial advisors to build their online presence, which led to a 400% increase in client and prospect acquisition online. o Launched a company-wide lead generation program focused on organic acquisition of affluent clients across all channels, leading to a 300% increase in leads. o Built the digital marketing department and oversaw the launch of a digital content marketing strategy and the strategic redesign of the company's primary website. o Created a strategy for financial advisor recruitment marketing. Launched the firm's first online presence for recruiting advisors at www.JoinWFAdvisors.com. o Oversees strategy and execution of client acquisition, client communications, product and service positioning, advertising, social media, marketing research, growth strategies, mobile marketing, direct marketing, digital marketing, content strategy, creative services, financial advisor marketing, campaigns and reporting, and partnership marketing. Member of the firm's Management Committee and Senior Leadership Board.

• President, St. Louis Regional Chapter and Member of National CMO Club. at The CMO CLUB

  April 2013

  Chris has been a member of the CMO Club since 2007. Chris has been President of the St. Louis regional chapter of the organization since 2013. http://www.thecmoclub.com/pg/newsletters/view/60774 The CMO Club, a global peer-to-peer membership organization of 900 Chief Marketing Officers globally. Chris oversees local CMO events and networking and is speaker a the national CMO Club Summits.

• Board of Directors Member at St. Louis Civic Pride Foundation

  2012

  St. Louis Convention & Visitors Commission Forms St. Louis Civic Pride Foundation ST. LOUIS - Dec. 20, 2011 - To further inspire local residents and organizations about the many virtues of St. Louis, the St. Louis Convention & Visitors Commission has established the St. Louis Civic Pride Foundation, a regional initiative. "The main goal of the foundation is to create a culture of confidence and pride among our residents," said Kathleen "Kitty" Ratcliffe, president of the St. Louis CVC. "Many people in our community underestimate the quality of life we enjoy in the St. Louis area. We want to remind them about our region's unique blend of first-class, yet affordable cosmopolitan amenities and our friendly environment." Kim Tucci, who will serve as chairman of the founding board, said the new non-profit organization will address the region's tendency to under sell itself.

• Board of Directors Member at United Way of Greater St. Louis

  January 2011

  Chris has been a United Way Board Member since 2011 and was recognized for his leadership as chair of the marketing and communications committee during the highly successful Fall 2011 campaign, when the United Way of Greater St. Louis raised over $71 million. Through United Way's community programs and partner agencies, we reach 1 in 3 people living right here in Missouri and Illinois. People you know -- living in your neighborhood, going to your kids' schools, working alongside you every day. OUR MISSION: United Way of Greater St. Louis mobilizes the community with one goal in mind -- helping people live their best possible lives.

• Board of Directors, Saint Louis Art Fair at Saint Louis Art Fair and St. Louis Cultural Festivals

  2010

  Appointed to Board of Directors for St. Louis Art Fair and the St. Louis Cultural Festivals 2011. The prestigious Saint Louis Art Fair is one of the largest of its kind the the U.S. Served as a St. Louis Art Fair Food Competition Judge, 2012, 2013.

• Board Member, CMO Council Advisory Board at CMO Council

  2006

  Have served for the past 5 years as a board member of the CMO council. Providing content, event and strategy input to the council and its members. Speaker and CMO team leader.

Chris X. Moloney's Education:

• Saint Louis University

  2001 – 2016
  PhD. Candidate

• Wharton School of Business

  2011 – 2014
  Securities Industry Institute Program
  Concentration: Finance and Financial Management, Leadership

• Lindenwood University

  1996 – 1998
  MBA (Masters of Business Administration)
  Concentration: Marketing and Finance Focus

• Missouri State University

  1989 – 1993
  Bachelor of Science in Business Administration (BSBA)
  Concentration: Emphasis: Marketing, Finance, General Business

• Christian Brothers College High School (CBC) St. Louis, MO

Chris X. Moloney's Interests & Activities: